Blog
Marketing tips for local business owners: getting found on Google, ads that bring in customers, and email that sells.
Achieving Top Of Mind Awareness In Your Market
How one psychology principle transformed a drowning fitness coach into 'the no sit-ups guy.' The commitment and consistency principle that builds marketing equity.
Do You Make This Mistake In Marketing?
From 6x ROAS to zero leads in 24 hours. The psychology mistake that makes successful marketers blind to risk - and how to become 'Hard to Kill.
The Complete Guide to Profitable Paid Advertising for Local Businesses
Everything you need to know about running profitable ad campaigns that actually generate customers, not just clicks.
How To Write Ads, Reports, Blog Posts and Scripts That SELL
Why 5% of content gets 95% of views and how psychology explains why conversational writing breaks down mental barriers. From corporate speak to human connection.
Three Letters That Will Magically Get You More Clients
Why 'We've been in business for 3 years and we're experts' kills your conversion rates. The psychology behind pattern interruption and entering your customer's internal conversation.
Why "Spray And Pray" Marketing Is A Surefire Way To Waste Your Ad Budget (And What To Do Instead)
Why targeting 'small business owners' killed my client's ROI and how 'restaurant owners who hate weekend payroll' tripled their results. The psychology behind selective attention.
How To Write An Ad That Gets You New Clients (Part 1)
Most ads suck at getting clients because they focus on entertainment over psychology. Here's the simple question formula that activates 'problem awareness' in your prospect's brain.
Mass Marketing Doesn't Work. Do This Instead
Why targeting 'anyone with a pulse and money' is killing your marketing budget. Here's the psychology behind why narrow targeting actually gets you MORE customers, not fewer.
Why You Should Always Be Thinking About New Ads
Why your ads stop working after 2-3 weeks and the psychology behind keeping prospects engaged. Here's how I solve ad fatigue for my SMMA clients using content variety strategies.
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